Tuesday, December 19, 2006

The Good with the Bad

The hype is here about Second Life, but again, what do the numbers tell us about Second Life's success? A Clickable Culture blog post shines more light on Second Life's user retention numbers. Essentially right now a lot of people are checking Second Life out, then moving on. Less then 10% of the user base stays after 90 days. Check out the blog post [HERE].

To me this sounds really bad, but I've got no metric to compare other micro payment games to. I have a feeling this low retention number is bad no matter how you slice it, but maybe not quiet as bad as it seems. Anyway, once again, more evidence that Second Life has issues that tend to point to it having an uphill battle to fight to remain viable over the next few years.


Post a Comment

<< Home